- CEO, L Media Group
- Founder & Global Editor-in-Chief,
Oui Speak Fashion (OSF)®
- Luxury & Fashion Journalist
Miki Herme Morita
Miki Herme Morita is a Japan-born entrepreneur based in New York. She is the Founder and Global Editor-in-Chief of Oui Speak Fashion (OSF)®, a global fashion & beauty business media platform, and the Founder and CEO of L Media Group, a U.S.-based company specializing in media, brand strategy, and marketing.
Over the past 15 years, she has built an international career across the fashion and beauty industries, developing a strong track record in media operations, brand strategy, and marketing. Based in New York, she operates with a cross-regional perspective spanning Asia, Europe, and North America, delivering insights and business initiatives informed by a deep understanding of global markets and industry structures.
As a fashion journalist, she regularly covers major fashion weeks around the world, conducting interviews with leading luxury houses as well as emerging designers. Through her editorial work, she provides in-depth analysis of global market trends and brand growth strategies. In parallel, she works as a consultant and marketing strategist, supporting global market entry, brand positioning, and storytelling—particularly between the U.S. and Japan—through practical, results-driven strategic guidance.
She currently also serves as a local coordinator for the Fashion, Textile, and Beauty Division at the Japan External Trade Organization (JETRO) New York Office, where she supports Japanese companies expanding into the U.S. market.
Combining editorial sensibility with business and strategic insight, she delivers culturally informed, outcome-oriented solutions and continues to support the growth of next-generation global brands.
About Miki Herme
Areas of Expertise
An overview of her professional focus across journalism,
public engagement, and brand strategy.
Global Fashion Journalism & Industry Analysis
Runway coverage, designer interviews, industry analysis, and global fashion week
Global Brand & Media Strategy
Brand positioning, storytelling, and global market entry strategies (US–Japan)
Keynotes, panels, and moderation,
JETRO & international organizations
Public Speaking, Moderation & Industry Advisory
Business Achievements
Through her role as Founder and Global Editor-in-Chief of Oui Speak Fashion (OSF)®, Miki Herme Morita has built a strong track record of strategic collaborations with global media platforms, industry events, and business partners across Asia, Europe, and North America.
These partnerships reflect OSF’s position as a trusted international fashion and beauty business media platform,connecting brands, institutions, and markets through editorial expertise and global distribution.
Strategic Partnerships
• Strategic Media Partnership with Gunosy Inc.
Established a strategic media partnership with Gunosy Inc., one of Japan’s leading content curation companies. Through this collaboration, Oui Speak Fashion (OSF)® content is distributed across Gunosy (49.2 million downloads), au Service Today (15.8 million downloads), and News Lite (11.2 million downloads), significantly expanding OSF’s reach to a large and highly engaged audience in Japan. <Press Release>
• Strategic Partnership with BEEATS Co., Ltd.
Led a strategic partnership with BEEATS Co., Ltd., a company specializing in spatial design and retail digital solutions. Built a planning and editorial framework centered on overseas trade show reporting, delivering practical, exhibition-driven insights through Oui Speak Fashion (OSF)® to support Japanese companies in their global market expansion. <Press Release>
• Affiliate Media Partnership with Mytheresa
Formed an affiliate media partnership with Mytheresa, one of the world’s leading luxury e-commerce platforms. Personally designed and supervised the editorial approach, content expression, and collaboration framework, strengthening OSF’s strategic connection to the global luxury fashion market through curated editorial content and selected product features.
【Taipei Fashion Week】
• Official Media Partner, Taipei Fashion Week Spring/Summer 2026
Appointed as an Official Media Partner for Taipei Fashion Week SS26, organized by Taiwan’s Ministry of Culture in collaboration with Condé Nast Taiwan.
Building on its prior selection as one of seven international media outlets representing the United States, OSF continues to provide bilingual global coverage highlighting Taiwanese designers, craftsmanship, sustainability, and cultural narratives. <Press Release>
【Tokyo Fashion Week】
• Official Media Supporter, Rakuten Fashion Week Tokyo
Partnered as an official overseas media supporter of Rakuten Fashion Week Tokyo from 2023 onward, providing ongoing bilingual editorial coverage and global distribution to enhance the international visibility of Japanese fashion brands.<Website>
【International B2B Trade Shows】
OSF has partnered with leading global B2B fashion and textile trade shows, including:
• Texworld New York City
• Texworld Los Angeles
• Apparel Sourcing New York City
• Apparel Sourcing Los Angeles
• Intertextile Shanghai Apparel Fabrics
• Intertextile Shenzhen Apparel Fabrics
• International Apparel & Textile Fair (IATF)
• VIATT – Vietnam International Trade Fair
• LUXE PACK New York
• Édition Spéciale by LUXE PACK
Through these strategic media partnerships across Asia, Europe, and North America, OSF serves as a bridge between brands, manufacturers, designers, and buyers by delivering on-site reporting, trend analysis, and market-driven insights to a global audience.
Reports/Research/Webinar
【JETRO Japan External Trade Organization】
Selected Editorial & Written Works
【Author pages】
Oui Speak Fashion(OSF)®
→ OSF Global – Author Page
→ OSF Japan – Author Page
【Selected articles】
Is Social Shopping Becoming the New Consumer Standard? GoWish and ShopMy Suggest So
— Retail Tech, November 2025PORTER Marks Its 90th Anniversary in New York — A New Beginning for the Iconic Japanese Brand
— Fashion Business, October 2025Sarah Burton Redefines Femininity as Freedom in Givenchy’s Spring/Summer 2026 Collection
— Runway, October 2025
The Art of Quiet Luxury: A Stay at SHIGUCHI, Niseko
— Art, Travel, September 2025
UNIQLO Celebrates 20 Years in the U.S. with Special Event at MoMA
— Business, September 2025
Giorgio Armani: The Legendary Designer Who Transformed Fashion and His Enduring Legacy
— People, September 2025
L’Oréal and NVIDIA Collaborate to Develop Next-Gen Beauty Experiences Using Generative AI
— Beauty Tech, June 2025
— Fashion Business, May 2025
TV & Media Appearances
Featured Navigator, “New York Movie Locations Walking Tour: Times Square & West Side” STAR Channel × HIS — Travel & Culture, November 2023
Regular Guest Commentator, “World Markets” TV Tokyo (TOKYO MX2 Broadcast) — Business & Economy, 2023
On-site Reporter, SDGs Conference at the United Nations Headquarters
Invited as Media Influencer —International Conference, Sustainability, September 2023
Guest Commentator, “Viking More,” Fuji Television — Culture, November 2021
Featured Host, New York Fashion & Trend Tour, HIS USA — Travel, Luxury Fashion, October 2020
